Jerry Colangelo's Leadership Helps USA Basketball Reach New Marketing Heights

Every four years, USA Basketball expends nearly $35 million so that the men's and women's national teams can compete, with the bulk of the organization's expenditures being put toward the U.S. men's and women's teams' participation in the Olympics.  Given that USA Basketball is a nonprofit organization, it generally does not receive financial support from the U.S. government.  Rather, the …